“I believe that makeup should be an extension of your skincare and that means being able to fall asleep with makeup on without waking up feeling guilty.”

Fiona Co Chan, Founder

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AWARD WINNING FOR A REASON

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variant - 110 Fair - Neutral
15 Shades
Rated 4.8 out of 5
Based on 291 reviews

Date Night Skin Tint Serum Foundation

$48.00
First Ever Foundation You Can Sleep In
110 Fair - Neutral
variant - Chemical Reaction pH color changing
BESTSELLER
Rated 4.9 out of 5
Based on 388 reviews

BYO BLUSH

$36.00
Color Changing Blush Oil
Chemical Reaction pH color changing
variant - Lets Go Party
NEW
Rated 5.0 out of 5
Based on 23 reviews

BYO Blush - Tinted Blush Oil

$36.00
Tinted Blush Oil
Lets Go Party
Youthforia Pregame Primer
BESTSELLER
Rated 4.8 out of 5
Based on 177 reviews

Pregame Primer

$38.00
Daily Protective Primer
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FIND YOUR SHADE
FIND YOUR SHADE

MEET DATE NIGHT SKIN TINT SERUM FOUNDATION

Foundation you can sleep in

Contains luxurious texturizing ingredients that match +$200 foundations

15 flexible shades that balance to your skin tone to provide weightless, medium buildable coverage

variant - 110 Fair - Neutral
15 Shades
Rated 4.8 out of 5
Based on 291 reviews

Date Night Skin Tint Serum Foundation

$48.00
First Ever Foundation You Can Sleep In
110 Fair - Neutral
files/YTH_DTCWebsite_Homepage_MeetBYOOG_Mobile_375x375_1d631fed-0e05-4592-8f46-dda02aec3de2.png
SHOP ALL
SHOP ALL

MEET: BYO BLUSH

World's first color changing blush oil

Universally flattering blush reacts to your skin's pH to give you a natural flush

Made with 20 plant-based oils and extracts to act as a treatment for your cheeks

variant - Chemical Reaction pH color changing
BESTSELLER
Rated 4.9 out of 5
Based on 388 reviews

BYO BLUSH

$36.00
Color Changing Blush Oil
Chemical Reaction pH color changing
Best of BYO Bundle
Online Exclusive
On sale

Best of BYO Bundle

$58.00 $72.00
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Shop ALL

MEET: PREGAME COLLECTION

Award winning products to Prime, Set and Protect

Daily Protective Primer that protects skin, reduces redness and controls sebum for long lasting makeup

Moisturizing Setting Spray that creates a protective film to prevent pollution from sticking onto makeup

Youthforia Pregame Primer
BESTSELLER
Rated 4.8 out of 5
Based on 177 reviews

Pregame Primer

$38.00
Daily Protective Primer
Youthforia Pregame Setting Spray
NEW
Rated 4.8 out of 5
Based on 79 reviews

Pregame Setting Spray

$36.00
Skin Moisturizing Setting Spray

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Date Night Ready Kit
NEW
On sale

Date Night Ready Kit

$100.00 $124.00
Limited Edition Date Night Ready Kit
Youthforia's Pregame Bundle
NEW
On sale
Rated 5.0 out of 5
Based on 1 review

Pregame Bundle

$60.00 $74.00
Pregame Primer + Pregame Setting Spray
Best of BYO Bundle
Online Exclusive
On sale

Best of BYO Bundle

$58.00 $72.00
Youthforia gift set Youthforia blush
Online Exclusive!
Sold out
Rated 5.0 out of 5
Based on 2 reviews

BYO Blush Trio

$80.00 $108.00
Limited Edition Tinted Blush Oil Trio