Three women smiling, holding Youthforia products in colorful packaging.

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MAKEUP THAT ACTS LIKE SKINCARE

WINTER SALE: Get 30% OFF sitewide with code: NEW30

+ we'll add a FREE Night Off Face Wash on orders over $75

Save up to 66% OFF on bundles

SHOP BEST SELLERS

Available for a limited time

Three women smiling, holding colorful 'Youthforia' skincare products.

“I believe that makeup should be an extension of your skincare and that means being able to fall asleep with makeup on without waking up feeling guilty.”

Fiona Co Chan, Founder

MEET DATE NIGHT SKIN TINT SERUM FOUNDATION

LIGHTWEIGHT BUILDABLE COVERAGE, MADE WITH 68% SKINCARE

Luxurious texture that match +$200 foundations

Flexible shades that balance to your skin tone to provide weightless, buildable coverage

First Ever Foundation You Can Sleep In
110 Fair - Neutral

MEET: BYO BLUSH

World's first color changing blush oil

Universally flattering blush reacts to your skin's pH to give you a natural flush

Made with 20 plant-based oils and extracts to act as a treatment for your cheeks

BYO BLUSH

$36.00
Color Changing Blush Oil
Chemical Reaction pH color changing
Best of BYO Bundle
Online Exclusive
On sale

Best of BYO Bundle

$58.00 $72.00

MEET: PREGAME COLLECTION

Award winning products to Prime, Set and Protect

Daily Protective Primer that protects skin, reduces redness and controls sebum for long lasting makeup

Moisturizing Setting Spray that creates a protective film to prevent pollution from sticking onto makeup

Daily Protective Primer
Skin Moisturizing Setting Spray

OUR JOURNEY INTO SHARK TANK

Fiona shares the story of her Shark Tank experience.

Read More
Youthforia Shark Tank Episode Shark Tank Deal