Three women smiling, holding Youthforia products in colorful packaging.

4.8/5 Based on 72,859+ Customers

WINTER SALE

Get 30% OFF sitewide with code: NEW30

+ we'll add a FREE Pregame Setting Spray on orders over $75

Shop makeup that acts like skincare and save up to 66% OFF on bundles

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Ends Feb 28th 11:59 PM PST.

Three women smiling, holding colorful 'Youthforia' skincare products.

“I believe that makeup should be an extension of your skincare and that means being able to fall asleep with makeup on without waking up feeling guilty.”

Fiona Co Chan, Founder

Shop our innovative best sellers

AWARD WINNING FOR A REASON

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variant - 110 Fair - Neutral
24 FLEXIBLE SHADES

Date Night Skin Tint Serum Foundation

$48.00
68% Skincare Skin Tint
110 Fair - Neutral
variant - Chemical Reaction pH color changing
BESTSELLER

BYO BLUSH

$36.00
Color Changing Blush Oil
Chemical Reaction pH color changing
variant - Lets Go Party
NEW

BYO Blush - Tinted Blush Oil

$36.00
Tinted Blush Oil
Turn Up The Sunshine
Youthforia Pregame Primer
BESTSELLER

Pregame Primer

$38.00
Daily Protective Primer
files/YTH_DTCWebsite_Homepage_MeetDateNight_Mobile_375x375_88bd7010-989a-49c1-b6f4-721119390c7c.png
FIND YOUR SHADE
FIND YOUR SHADE

MEET DATE NIGHT SKIN TINT SERUM FOUNDATION

LIGHTWEIGHT BUILDABLE COVERAGE, MADE WITH 68% SKINCARE

Luxurious texture that match +$200 foundations

Flexible shades that balance to your skin tone to provide weightless, buildable coverage

variant - 110 Fair - Neutral
24 FLEXIBLE SHADES

Date Night Skin Tint Serum Foundation

$48.00
68% Skincare Skin Tint
110 Fair - Neutral
files/YTH_DTCWebsite_Homepage_MeetBYOOG_Mobile_375x375_1d631fed-0e05-4592-8f46-dda02aec3de2.png
SHOP ALL
SHOP ALL

MEET: BYO BLUSH

World's first color changing blush oil

Universally flattering blush reacts to your skin's pH to give you a natural flush

Made with 20 plant-based oils and extracts to act as a treatment for your cheeks

variant - Chemical Reaction pH color changing
BESTSELLER

BYO BLUSH

$36.00
Color Changing Blush Oil
Chemical Reaction pH color changing
Best of BYO Bundle
Online Exclusive
On sale

Best of BYO Bundle

$58.00 $72.00
files/YTH_DTCWebsite_Homepage_MeetPG_Mobile_375x375_cd112f6c-be42-4c39-a618-e43537dc44cb.png
Shop ALL
Shop ALL

MEET: PREGAME COLLECTION

Award winning products to Prime, Set and Protect

Daily Protective Primer that protects skin, reduces redness and controls sebum for long lasting makeup

Moisturizing Setting Spray that creates a protective film to prevent pollution from sticking onto makeup

Youthforia Pregame Primer
BESTSELLER

Pregame Primer

$38.00
Daily Protective Primer
Youthforia Pregame Setting Spray
BESTSELLER

Pregame Setting Spray

$36.00
Skin Moisturizing Setting Spray

OUR JOURNEY INTO SHARK TANK

Fiona shares the story of her Shark Tank experience.

Read More
Youthforia Shark Tank Episode Shark Tank Deal

Save up to 30% off our best sellers

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View all products
Youthforia Shark Tank
Save $44
On sale

Shark Tank Bundle

$92.00 $136.00
Limited Edition Shark Tank Bundle
Date Night Ready Kit
NEW
On sale

Date Night Ready Kit

$100.00 $124.00
Limited Edition Date Night Ready Kit
Youthforia's Pregame Bundle
NEW
On sale

Pregame Bundle

$60.00 $74.00
Pregame Primer + Pregame Setting Spray
Youthforia Bring It On Bundle includes Youthforia Pregame Primer Youthforia green color changing ph blush and dome blush brush
Save $12
On sale

Bring It On Bundle

$80.00 $92.00
Pregame Primer + BYO Blush + Dome Blush Brush

Let customers speak for us

from 8278 reviews

Night Off Face Wash

Afshan Hussain
Night Off Face Wash
Night Off Face Wash
Best blush

I absolutely love this blush. I love that it is always the perfect color for my skin and that it is light and easy to apply. Highly recommend!

Sarah
BYO BLUSH
BYO BLUSH
Shark Tank Bundle

I am in my 40’s and love the primer! I feel comfortable not wearing foundation. However, I still want to wear foundation sometimes. I tried the sample in light, and will be placing my order. The blush is a pretty pink, and the lip gloss is shiny and moisturizing. I’m very happy with it all!

Audrey Robinson
Shark Tank Bundle
Shark Tank Bundle
Love it! Bringing it to a favorite things party soon

It’s a great product and super quick way to look put together, just dab on your cheeks and buff with a blush brush. It’s very pretty and lasts during the day too, I even wore it to a body pump class and it stayed on through the sweat!!

Stephanie Cervantes
BYO BLUSH
BYO BLUSH
Amazing

Color is vibrant, blends easily, moisturizing, dewy, gorgeous!

Jodi Geels
BYO Blush - Tinted Blush Oil
BYO Blush - Tinted Blush Oil
Best blush ever!

I used it almost everyday, it's super easy to apply and i feel safe to sleep directly if i'm really tired.

Alejandra Bonilla Sánchez
BYO BLUSH
BYO BLUSH

Date Night Skin Tint Serum Foundation

Wai Wai Lin
Date Night Skin Tint Serum Foundation
Date Night Skin Tint Serum Foundation
BLO Blush

I really am enjoying the blush. It looks so natural and you can’t tell that is makeup. I will continue to use it.

Linda Krantz
BYO BLUSH
BYO BLUSH
One use and I was sold!

The Night off Face Wash is the best! After one use it removed all traces of makeup. I don’t have to double or triple cleanse anymore! I have dry skin and this did not make it drier, in fact it improved how my skin felt. I ordered 4 more tubes for the future. I never want to run out of this product!

Jeni Roberts
Night Off Face Wash
Night Off Face Wash
Delivers

This delivers perfect pop of color.

Sarah Szymanski
PH BLUSH KIT
PH BLUSH KIT
Awesome

This bundle is rave worthy! Everything is fun, as described, and works as described.

Jodi Geels
Best of BYO Bundle
Best of BYO Bundle
The best blush

This is the best blush I’ve ever used! It’s super cool how it reacts to your skin. It’s the perfect color for me. Highly recommend!

Brandi Grey
BYO BLUSH
BYO BLUSH
Natural flush

I’m an older woman and I like to sometimes wear just enough ‘makeup’ to look refreshed. And the BYO blush and a bit of lipstick does it for me. This blush is very natural and dewy and perfect. Even for mature skin.

Eugenia Villanueva
BYO Blush - Tinted Blush Oil
BYO Blush - Tinted Blush Oil
Awesome for many skin tones!

I admit I was dubious about this product. I have tan skin and dark hair. Similar products in the past have looked beautiful on paler people while turning just an odd, barely-there pink on me. But this pink is absolutely lovely! It's pigmented enough, more than a natural flush but not garish, and works well for both cheeks and lips. Feels great too - lightweight, non-drying. Pleasantly surprised and enjoying this!

Sharon DB
BYO BLUSH
BYO BLUSH
Love it!

I love the natural glow it gives! So easy to put on, even in a rush.

Crystal
BYO BLUSH
BYO BLUSH