MAKEUP SO GOOD, YOU CAN SLEEP IN IT

Makeup is an extension of your skincare. All of our products act like skincare.

We test all of our products by sleeping in it for an extended period of time. And woke up with better skin!

Good for your skin and the planet. We're leaders in biobased beauty (meaning we don't like to use fossil fuels) - plus, it's better for your skin.

Clean, vegan, and cruelty free. We're fun without compromising on high quality ingredients or textures.

  • Clean Ingredients Plant Based Sustainable Ingredients Clean Ingredients Plant Based Sustainable Ingredients

MEET: PREGAME PRIMER

DAILY PROTECTIVE PRIMER TO PROTECT SKIN

Use as last step of skincare or first step of makeup

Reduces redness and sebum while protecting skin

Rated 5.0 out of 5
Based on 62 reviews
Daily Protective Primer
Youthforia Bring It On Bundle includes Youthforia Pregame Primer Youthforia green color changing ph blush and dome blush brush
Save $12
On sale
Rated 4.7 out of 5
Based on 16 reviews

Bring It On Bundle

$80.00 $92.00
Pregame Primer + BYO Blush + Dome Blush Brush

MEET: BYO BLUSH

World's first color changing blush oil

Universally flattering blush reacts to your skin's pH to give you a natural flush

Made with 20 plant based oils and extracts to act as a treatment for your cheeks

Rated 4.9 out of 5
Based on 309 reviews

BYO BLUSH

$36.00
Color Changing Blush Oil
Youthforia Euphoric Bundle includes Dewy Gloss 01 Sound Stage, BYO Blush color changing blush and Dome blush brush
Save $14
On sale
Rated 4.9 out of 5
Based on 607 reviews

EUPHORIC BUNDLE

$66.00 $80.00
BYO Blush + Dewy Gloss #01 + Dome Blush Brush

MEET: DEWY GLOSS

NOURISHING LIP GLOSS TREATMENT

Made with 100% plant based oils to hydrate dry lips

Treat yourself to a dose of fun with our magnetic packaging

Rated 4.8 out of 5
Based on 157 reviews

DEWY GLOSS

$26.00
Hydrating and Nourishing Lip Gloss
Color: 01 Sound Stage
Youthforia Y2K Bundle
Save $7
On sale
Rated 5.0 out of 5
Based on 1 review

Y2K Bundle

$55.00 $62.00
BYO Blush + Dewy Gloss #08

Youthforia’s formulas are made with fewer fossil fuels than traditional formulas for a smaller carbon footprint

The consistency and formula have impressed me far more than any other powder and liquid blush has before

Making makeup more whimsical, skin-friendly, and, yes, euphoric.