MAKEUP YOU CAN SLEEP IN

Makeup is an extension of your skincare. All of our products act like skincare.

We test all of our products by sleeping in it for an extended period of time. And woke up with better skin!

Good for your skin and the planet. We're leaders in biobased beauty (meaning we don't like to use fossil fuels) - plus, it's better for your skin.

Clean, vegan, and cruelty free. We're fun without compromising on high quality ingredients or textures.

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Meet: NIGHT OFF FACE WASH

Gentle Green Tea Deep Cleanser

Removes dirt, sunscreen and makeup without over stripping or dehydrating skin

Gently exfoliates dead skin and makeup buildup with real green tea leaves

Rated 4.8 out of 5
Based on 13 reviews
Green Tea Deep Cleanser For Effective Makeup Removal

Everyday Makeup Bundle

$100.00 $140.00
Your Everyday Makeup Routine

MEET: BYO BLUSH

World's first color changing blush oil

Universally flattering blush reacts to your skin's pH to give you a natural flush

Made with 20 plant based oils and extracts to act as a treatment for your cheeks

Rated 4.9 out of 5
Based on 329 reviews

BYO BLUSH

$36.00
Color Changing Blush Oil
Color: Chemical Reaction pH color changing
Youthforia Game On Bundle includes BYO Blush, Pregame Primer and Pregame Setting Spray
Save $20
On sale
Rated 5.0 out of 5
Based on 5 reviews

Game On Bundle

$90.00 $110.00
Color Changing Blush + Pregame Collection

MEET: PREGAME COLLECTION

Award winning products to Prime, Set and Protect

Daily Protective Primer that protects skin, reduces redness and controls sebum for long lasting makeup

Moisturizing Setting Spray that creates a protective film to prevent pollution from sticking onto makeup

Rated 4.9 out of 5
Based on 90 reviews
Daily Protective Primer for Anti-Redness and Improving Texture
Rated 4.9 out of 5
Based on 16 reviews
Skin Moisturizing Setting Spray

NEW: BYO BLUSH SHADES

Same beloved formula as our best-selling color changing blush, in three tinted shades

Hydrates and nourishes cheeks

Rated 5.0 out of 5
Based on 1 review
Tinted Blush Oil
Color: Lets Go Party
BYO Blush tinted liquid blush
Save $28
On sale
Rated 5.0 out of 5
Based on 2 reviews

BYO Blush Trio

$80.00 $108.00
Limited Edition Tinted Blush Oil Trio

MEET: DEWY GLOSS

NOURISHING LIP GLOSS TREATMENT

Made with 100% plant based oils to hydrate dry lips

Treat yourself to a dose of fun with our magnetic packaging

Rated 4.8 out of 5
Based on 167 reviews

DEWY GLOSS

$26.00
Hydrating Lip Gloss
Color: 01 Sound Stage
Youthforia Lunar New Year Bundle
Save $30
On sale

Lunar New Year Bundle

$75.00 $105.00
Limited Edition Lunar New Year Bundle

Youthforia’s formulas are made with fewer fossil fuels than traditional formulas for a smaller carbon footprint

The consistency and formula have impressed me far more than any other powder and liquid blush has before

Making makeup more whimsical, skin-friendly, and, yes, euphoric.