“I believe that makeup should be an extension of your skincare and that means being able to fall asleep with makeup on without waking up feeling guilty.”

Fiona Co Chan, Founder

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AWARD WINNING FOR A REASON

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variant - 110 Fair - Neutral
15 Shades
Rated 4.8 out of 5
Based on 271 reviews

Date Night Skin Tint Serum Foundation

$48.00
First Ever Foundation You Can Sleep In
110 Fair - Neutral
variant - Chemical Reaction pH color changing
BESTSELLER
Rated 4.9 out of 5
Based on 386 reviews

BYO BLUSH

$36.00
Color Changing Blush Oil
Chemical Reaction pH color changing
variant - Lets Go Party
NEW
Rated 5.0 out of 5
Based on 21 reviews

BYO Blush - Tinted Blush Oil

$36.00
Tinted Blush Oil
Lets Go Party
Youthforia Pregame Primer
BESTSELLER
Rated 4.8 out of 5
Based on 169 reviews

Pregame Primer

$38.00
Daily Protective Primer
files/YTH_DTCWebsite_Homepage_MeetDateNight_Mobile_375x375_88bd7010-989a-49c1-b6f4-721119390c7c.png
FIND YOUR SHADE
FIND YOUR SHADE

MEET DATE NIGHT SKIN TINT SERUM FOUNDATION

Foundation you can sleep in

Contains luxurious texturizing ingredients that match +$200 foundations

15 flexible shades that balance to your skin tone to provide weightless, medium buildable coverage

variant - 110 Fair - Neutral
15 Shades
Rated 4.8 out of 5
Based on 271 reviews

Date Night Skin Tint Serum Foundation

$48.00
First Ever Foundation You Can Sleep In
110 Fair - Neutral
files/YTH_DTCWebsite_Homepage_MeetBYOOG_Mobile_375x375_1d631fed-0e05-4592-8f46-dda02aec3de2.png
SHOP ALL
SHOP ALL

MEET: BYO BLUSH

World's first color changing blush oil

Universally flattering blush reacts to your skin's pH to give you a natural flush

Made with 20 plant-based oils and extracts to act as a treatment for your cheeks

variant - Chemical Reaction pH color changing
BESTSELLER
Rated 4.9 out of 5
Based on 386 reviews

BYO BLUSH

$36.00
Color Changing Blush Oil
Chemical Reaction pH color changing
Youthforia Everyday Makeup Bundle BYO blush Pregame Primer Setting Spray Night Off Face Wash
Save $30
On sale
Rated 4.9 out of 5
Based on 737 reviews

Everyday Makeup Bundle

$110.00 $140.00
Your Everyday Makeup Routine
files/YTH_DTCWebsite_Homepage_MeetPG_Mobile_375x375_cd112f6c-be42-4c39-a618-e43537dc44cb.png
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Shop ALL

MEET: PREGAME COLLECTION

Award winning products to Prime, Set and Protect

Daily Protective Primer that protects skin, reduces redness and controls sebum for long lasting makeup

Moisturizing Setting Spray that creates a protective film to prevent pollution from sticking onto makeup

Youthforia Pregame Primer
BESTSELLER
Rated 4.8 out of 5
Based on 169 reviews

Pregame Primer

$38.00
Daily Protective Primer
Youthforia Pregame Setting Spray
NEW
Rated 4.8 out of 5
Based on 77 reviews

Pregame Setting Spray

$36.00
Skin Moisturizing Setting Spray

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Youthforia Shark Tank
Save $44
On sale
Rated 4.9 out of 5
Based on 827 reviews

Shark Tank Bundle

$92.00 $136.00
Limited Edition Shark Tank Bundle
Youthforia BYO Blush Bundle green ph color changing blush oil
Save $34
On sale
Rated 4.9 out of 5
Based on 391 reviews

For Youth Blush Bundle

$110.00 $144.00
Color Changing + Non Color Changing Blush Oils
Youthforia Everyday Makeup Bundle BYO blush Pregame Primer Setting Spray Night Off Face Wash
Save $30
On sale
Rated 4.9 out of 5
Based on 737 reviews

Everyday Makeup Bundle

$110.00 $140.00
Your Everyday Makeup Routine
Youthforia Game On Bundle includes BYO Blush, Pregame Primer and Pregame Setting Spray
Save $10
On sale
Rated 5.0 out of 5
Based on 5 reviews

Game On Bundle

$100.00 $110.00
Color Changing Blush + Pregame Collection