We are a clean and sustainable makeup company with skin-friendly ingredients. We test all of our makeup by sleeping in it.

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AWARD WINNING FOR A REASON

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variant - 110 Fair - Neutral
24 Shades
Rated 4.7 out of 5
Based on 421 reviews

Date Night Skin Tint Serum Foundation

$48.00
First Ever Foundation You Can Sleep In
110 Fair - Neutral
variant - Chemical Reaction pH color changing
BESTSELLER
Rated 4.9 out of 5
Based on 679 reviews

BYO BLUSH

$36.00
Color Changing Blush Oil
Chemical Reaction pH color changing
variant - Lets Go Party
NEW
Rated 4.9 out of 5
Based on 77 reviews

BYO Blush - Tinted Blush Oil

$36.00
Tinted Blush Oil
Lets Go Party
Youthforia Pregame Primer
BESTSELLER
Rated 4.6 out of 5
Based on 269 reviews

Pregame Primer

$38.00
Daily Protective Primer

LIMITED EDITION

SHARK TANK BUNDLE

$92

Save with this limited edition bundle featuring everything Fiona wore and showed on Shark Tank.

($136 value, when purchased separately.)

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FIND YOUR SHADE
FIND YOUR SHADE

MEET DATE NIGHT SKIN TINT SERUM FOUNDATION

Foundation you can sleep in

Luxurious texture that match +$200 foundations

Flexible shades that balance to your skin tone to provide weightless, buildable coverage

variant - 110 Fair - Neutral
24 Shades
Rated 4.7 out of 5
Based on 421 reviews

Date Night Skin Tint Serum Foundation

$48.00
First Ever Foundation You Can Sleep In
110 Fair - Neutral
files/YTH_DTCWebsite_Homepage_MeetBYOOG_Mobile_375x375_1d631fed-0e05-4592-8f46-dda02aec3de2.png
SHOP ALL
SHOP ALL

MEET: BYO BLUSH

World's first color changing blush oil

Universally flattering blush reacts to your skin's pH to give you a natural flush

Made with 20 plant-based oils and extracts to act as a treatment for your cheeks

variant - Chemical Reaction pH color changing
BESTSELLER
Rated 4.9 out of 5
Based on 679 reviews

BYO BLUSH

$36.00
Color Changing Blush Oil
Chemical Reaction pH color changing
Best of BYO Bundle
Online Exclusive
On sale
Rated 5.0 out of 5
Based on 1 review

Best of BYO Bundle

$58.00 $72.00
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Shop ALL

MEET: PREGAME COLLECTION

Award winning products to Prime, Set and Protect

Daily Protective Primer that protects skin, reduces redness and controls sebum for long lasting makeup

Moisturizing Setting Spray that creates a protective film to prevent pollution from sticking onto makeup

Youthforia Pregame Primer
BESTSELLER
Rated 4.6 out of 5
Based on 269 reviews

Pregame Primer

$38.00
Daily Protective Primer
Youthforia Pregame Setting Spray
NEW
Rated 4.8 out of 5
Based on 112 reviews

Pregame Setting Spray

$36.00
Skin Moisturizing Setting Spray

Save up to 30% off our best sellers

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Youthforia Shark Tank
Save $44
On sale
Rated 4.8 out of 5
Based on 1347 reviews

Shark Tank Bundle

$92.00 $136.00
Limited Edition Shark Tank Bundle
Date Night Ready Kit
NEW
On sale
Rated 3.7 out of 5
Based on 3 reviews

Date Night Ready Kit

$100.00 $124.00
Limited Edition Date Night Ready Kit
Triple Gloss Bundle
Save $18
On sale

Triple Gloss Bundle

$60.00 $78.00
Triple the hydration with 3 Dewy Gloss Shades
Youthforia's Pregame Bundle
NEW
On sale
Rated 4.0 out of 5
Based on 6 reviews

Pregame Bundle

$60.00 $74.00
Pregame Primer + Pregame Setting Spray