OUR PHILOSOPHY

Skin-friendly & Cruelty Free Ingredients
Nutrient-dense plant based ingredients over fossil fuels
So good for your skin, you can sleep in it
Luxury textures for skin-like finish
Top shelf quality. Packaged with fun. No compromises.
files/animation-final.gif
  • Clean Ingredients Plant Based Sustainable Ingredients Clean Ingredients Plant Based Sustainable Ingredients

THINGS WE FIND IMPORTANT

We constantly ask ourselves "Does the world need another makeup brand?" and we hold ourselves to the highest standards before releasing new products.

MAKEUP YOU CAN SLEEP IN

We believe that makeup is an extension of your skincare and that your makeup should be SO good for your skin - you can sleep in it. Without worrying about breakouts or irritation. All of our products are tested by us sleeping in it for an extended period of time.

FUN FOR ALL AGES WITHOUT COMPROMISE

We package up our high-quality, skin-friendly formulas in fun, colorful packaging because we believe makeup should be fun - at any age. All of our formulas have a luxury texture profile and work for all skin tones, skin types and age groups. Yes, even mature skin.

LOOKS GOOD, FEELS GOOD, DOES GOOD

Packed with ingredients do good for your skin and the planet. Our products are true skincare-makeup hybrids. Meaning they're made to improve your skin while delivering on lasting makeup performance and the luxury textures you adore.

CLEAN, GREEN, NEVER MEAN

All our ingredients (including synthetics) are plant-based, without compromising on quality or feel. We formulate without fossil fuels because we care about down-the-drain impact, and it gives additional skin care benefits.

  • No Parabens No Phthalates No Mineral Oil No Nasties Clean Ingredients Plant Based No Parabens No Nasties