Makeup is an extension of your skincare. All of our products act like skincare.
GOT A DEAL ON SHARK TANK!
Founder Fiona Co Chan took a dive into the Shark Tank. See what got the Sharks hooked on our products!
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OVER 72,589+ CUSTOMERS
LIMITED EDITION
SHARK TANK BUNDLE
$92
Save with this limited edition Youthforia Shark Tank Bundle! Everything Fiona wore and showed on Shark Tank.
($136 value, when purchased separately.)
YOUTHFORIA SHARK TANK PITCH
Youthforia makes makeup you can sleep in, because we use clean, plant-based ingredients that act like skincare.
We’re best known for making the world’s first color-changing, universally flattering blush that went viral on TikTok!
Featured In:
"2021's Best New Sustainable Beauty
Products Have Circularity in Mind"
"The Best New Beauty
Products We Tried"
"That feeling of regret that instantly hits you when you're snuggled under covers, face still covered in makeup and unwashed, is no more. Thanks to Youthforia."
OUR JOURNEY INTO THE TANK
How we made Shark Tank history and became Mark Cuban's first makeup deal!
Makeup you can sleep in
We believe the best part of makeup is having fun with your friends. And sometimes that means forgetting to take your makeup off.
We make makeup that's so good for your skin - you can sleep in it. We test everything by sleeping in it.
Good for you and good for the planet
We're leaders in Biobased Beauty.
Most makeup is made out of fossil fuels and liquid plastic. We source renewable plant based ingredients instead and get all of our products certified by USDA BioPreferred.
Best of all? Choosing plant-based ingredients over fossil fuels provides additional skincare benefits!
MAKEUP YOU CAN SLEEP IN
We test all of our products by sleeping in them for an extended period of time. And woke up with better skin!
Good for your skin and the planet. We're leaders in biobased beauty (meaning we don't like to use fossil fuels) - plus, it's better for your skin.
Clean, vegan, and cruelty free. We're fun without compromising on high quality ingredients or textures.
