girl holding onto youthforia magnetic 4 pan and byo blush with map

At Youthforia, we believe that the best part of makeup is having fun with your friends. And sometimes that means forgetting to take your makeup off. We believe that makeup is an extension of your skincare, and it should be so good for your skin, you can sleep in it.

For us, a big thing we think about is reducing our Down the Drain Impact. On average, we probably use about 15 products a day - that's 500 chemicals we wash down the drain. And on a full glam day, that's probably like 50 products and 2000 chemicals. Most of these ingredients are made out of fossil fuels.

At Youthforia, we certify our products with USDA BioPreferred - a majority of our ingredients biobased (which means they aren't made with fossil fuels). We're able to achieve the textures and performance we come to love and expect in our makeup by using natural and plant-based synthetic ingredients.

We define Clean at Youthforia to mean that we don't formulate with these ingredients:

1,4 Dioxane
Aminomethyl Propanol
Benzalkonium Chloride (quaternary Ammonium)
Chemical Sunscreens and Benzophenone Related Compounds
Coal Tar and Carbon Black
Ethoxylated Ingredients
Formaldehyde and Formaldehyde Releasing Ingredients
Mercury and Mercury Compounds
Methyl Cellosolve
Mineral Oil, Petrolatum, Paraffin
Perfluorinated compounds (PFAS, PFOA, PTEE)
Phthalates (such as DBP, DEHB, DEP, DMP)
Polyethylene glycol (PEGs)
Retinyl Palmitate
Undisclosed “Fragrance”
Triclosan and Triclocarban