Color Theory In Our Makeup

Color theory is a practical combination of art and science that’s used to determine what colors look good together. Red, Yellow, and Blue are the primary colors that create all other shades and hues, with black and white mixing agents. This practice helps determine how certain hues look on different skintones. Colors that look good together are often called “color harmony.” We use the color wheel to guide our formulas, packaging, marketing, etc. Color theory is something our founder, Fiona, is very passionate about and you’ll see woven into much of what we do at Youthforia.

“Using color theory was something that I learned when I was training under a makeup artist when I lived in Asia, and it's something that influences how we create our products.

For example, our color changing blush is green because green is opposite of pink on the color wheel - so it neutralizes it just enough to create the perfect shade of pink.

Also our Pregame Setting Spray is pink because sometimes our skin can be sallow, which means it takes on a greenish tint when we're tired, sick or have poor blood circulation. Pink is opposite of green on the color wheel so it adds a liveliness to otherwise dull skin. On my sick days, when I'm too tired to even put on makeup, all I'll do is spritz our Pregame Setting Spray and it'll add just enough liveliness to my skin!” -Fiona Co Chan

Fiona’s Favorite Tips:

• Use opposite colors of the color wheel to create contrast
• Tightline bottom lash line with opposite color of color wheel to create contrast
• Use space from lower lashline to create color and dimension
• Divide the color wheel into even thirds and use that as your color palette (ie. Green, Purple and Orange) - the colors can be contrasted from accessories, clothing and makeup to create a complete look
• For a complete look, divide face into 3rds (Eyes, Nose, Mouth) and if you’re creating contrast in the eye region (ie bold fluffy brows), ensure enough balance with a bolder lip to create balance