Skincare is an essential pillar of overall health ingrained in most Asian cultures. From the slow beauty rituals practiced in Japan to the importance of double cleansing in Korean skincare, to the use of gua sha in traditional Chinese medicinal practices, Asia has a long history of caring for the skin that predates the Western beauty boom of the last decade.
In recent years, Asia’s cultural practice of skincare is more than just a way to celebrate and honor their heritage. Pollution in big cities including Beijing, Shanghai, Xi'an, and others across the continent is not only worsening the air quality, but it’s also been linked to skin conditions like hives, eczema, acne, and premature skin aging.
Youthforia founder Fiona Co Chan knows all too well, and it’s actually what inspired her to create Pregame Primer. While living in Hong Kong, she learned that most Asian women wear a primer to protect their skin from the harmful effects of pollution.
Pollutants enter the body in two ways: they’re either inhaled into the lungs, or they can also pass through skin cell membranes. Studies have shown that pollutants in the skin induce oxidative stress by lowering naturally occurring levels of antioxidants. Other studies have shown that chronic exposure to pollutants is responsible for generating free radicals (unstable molecules that damage skin cells) and draining the skin of antioxidants including vitamins C and E.
Even if you don’t live in a large, densely populated Asian city with high pollution levels, environmental pollution is everywhere. Car emissions, agriculture, and cigarette smoke are all factors that influence air quality.
So, how do you protect your skin from pollution? Take a cue from Asian cultures and use a primer every day, whether you’re wearing makeup or not, to prevent pollution from entering the skin while also sealing in your skincare and protecting it from makeup.
How does Pregame Primer protect against pollution?
Pregame Primer contains a Mediterranean blend of patented (and powerhouse) ingredients called Blueshield, which helps protect against blue light and modern pollution. We take protection to the next level with our patented ingredient Skin Save™, which works on your skin’s neurosensory level to stop the histamine response. Basically, it calms all redness and irritation instantly, and actually improves your skin over time. It seriously works – trust us, this ingredient is so expensive, we wouldn’t include it if it didn’t!
What makes Pregame Primer different
Most primers are made of either low-quality silicones (dimethicome or cyclic silicones/D5) or high-quality silicones with fragrance. When your skin is suffering from the effects of poor air quality and pollution, fragrance can easily irritate skin made sensitive by these environmental factors.
Youthforia formulates without fragrance, silicones, or D5, and we wouldn’t have it any other way. We invest in better (read: more expensive) texturizing ingredients, which completely upgrade both the formula and the sensorial experience. This results in a luxurious, lightweight texture that sinks into the skin beautifully, leaving behind a glowing, radiant finish.
The best primer for Asian skin
Developed in Asia by an Asian-American woman, we might be biased (okay, you caught us, we totally are), but we believe Pregame Primer is the best primer for Asian skin. Primer acts as a bodyguard for your skin, keeping pollutants out and your skincare in. Pregame Primer is made to do exactly that, plus further protect your skin from free radical damage caused by pollution, sun exposure, and toxins.
Our founder put this primer to the test while she was living in Asia, and the results did not disappoint. She applied Pregame Primer on top of her skin, which at the time was recovering from a bout of hives. In minutes, the redness had drastically decreased. As time went on, the itchy sensation and remaining inflammation was all but gone.
The anti-pollution benefits of Pregame Primer are just one of many reasons why think it’s the best primer for Asian skin. The emollient formula feels luxurious on the skin, and with Sebum Control Complex, you won’t have to worry about your foundation oxidizing over top, which can completely change the color of your foundation, making your face appear orange.
Pregame Primer takes all the guesswork out of prepping your skin for makeup while protecting it from harsh environmental factors. While we certainly have Asian cultures to thank for beauty trends like the 10-step skincare routine and facial massage, it’s important to remember where these traditions come from and acknowledge them accordingly. Asian women use primer to protect their skin from pollution caused by the combustion of fossil fuels like coal, petroleum, and other factory combustibles. Primer is more than just another step in their makeup or skincare routine, it’s how they take control of their health and wellness in a world that seems to be moving faster and every day.
We made Pregame Primer to remedy skin conditions brought on by poor air quality in Asia, but its benefits are universal. It protects your skin from pollution, makeup, and evaporation of your expensive skincare. Wherever you live, it’s got your back.