How to Apply Lip Gloss for The Best Results
Ok, let's get one thing straight: In reality, there's really no right or wrong way of doing things when it comes to how to apply lip gloss. You can...
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Greenwashing In Beauty: What's the Deal and Why Should We Care?
Oh boy. Where do we even begin? Greenwashing is a major problem across all industries, and beauty is of course no exception. Put simply, greenwash...
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7 Sunflower Oil Benefits for Your Skin
Sunflower seeds aren't just a tasty, salty treat that you toss back at sports games. They're also rich in oil that boasts a variety of health bene...
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Hydrogenated Polyisobutylene: What It Is and Why We Formulate Without It
When it comes to ingredients in makeup, let's face it: Things can get real confusing — real fast. After all, just consider how many different types...
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Benefits of Castor Oil for Skin
Castor oil may be famously associated with hair growth, but that's not why we formulate with it here at Youthforia. You see, there are also several...
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Green Chemistry Principles and Why We Follow Them to Help the Earth
One of our main missions here at Youthforia is to reduce our down the drain impact. We do this by using what's called green chemistry (sometimes re...
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How to Master This Viral Blush Technique
Earlier this year, a makeup trend known as "underpainting" started circulating on TikTok, and it eventually reached viral status. For anyone still...
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A Fireside Chat With Fiona Co Chan
So here's the thing. You already know a little bit about Youthforia's founder and CEO Fiona Co Chan. Like the fact that she nerds out over green c...
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What are Youthforia's Values and Why They're Important To Us
Here's our values at Youthforia. These set of values were really important for me to define early on in the company's life because it not only sets...
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